Contact LACMA’s Executive Office if you have general questions, suggestions, complaints or concerns about what LACMA is doing or can do for you as a Los Angeles County physician. Also, contact the Executive Office if you have questions regarding LACMA’s day-to-day business operations.
Chief Executive Officer – Gustavo Friederichsen
My sole purpose as CEO of LACMA is to serve physicians, defend them, protect the practice of medicine and ensure that our organization is more than relevant; it flourishes. I’ve been in healthcare long enough to know a thing or two about medicine but not long enough to stop caring for the sanctity of the physician-patient experience. Hospitals are my second home having served in executive leadership capacities at three large health systems in Southern California: ScrippsHealth (Director of Public Relations/Marketing), Sharp Healthcare (Vice President, Marketing, Communications and International Business) and Palomar Health (Senior Vice President, CMO, Marketing, Communications and Legislative Affairs). Most recently I served as Vice President at Healthgrades, a healthcare technology company. I firmly believe that if it matters to physicians, it matters to me.
Contact LACMA’s Governance Department if you have questions regarding LACMA’s Board, Executive, Finance, and Advisory Committees or the LACMA Delegation to the CMA House of Delegates or if you would like to learn more about leadership positions within LACMA.
Vice President, Operations and Strategic Initiatives – Lisa Le
My initial plans to study Pre-Med in college changed, but I stayed in healthcare and have worked in the field ever since. I joined LACMA as Executive Assistant to the CEO in 2008. As Director of Governance and Operations, I work closely with everyone on the LACMA team and our physicians. In this expanded role at LACMA, I continue to build on skills and experience important to me – supporting the doctors who are dedicated to their job of helping people. My days are pretty full juggling career and the needs of my young family. One of my favorite ways to unwind is with a good book.
Marketing & Membership Services
Membership & Marketing Manager – Eve Canton
As an experienced and enthusiastic marketing professional, I conceptualize and implement innovative marketing initiatives through both digital and traditional channels. My goal is to exceed LACMA’s membership retention and acquisition goals by designing and implementing recruitment and retention strategies. My work at LACMA includes strengthening the messaging and communications strategies to build awareness of LACMA’s many benefits, resources, programs and events while ensuring high quality membership service, improving the membership experience and maximizing programs in order to drive growth.
In my free time, I enjoy traveling, working out and spending time with my daughter.
District Outreach & Membership Manager – Vitelio Aguilar Jr.
Communication is the key! I believe that building a bridge and establishing strong rapport with groups and individuals is what’s going to be needed to increase and retain membership for LACMA. I bring to the table many years of experience working for nonprofit organizations, developing skills in the fields of community outreach, public speaking, and marketing strategies, as well as working with Los Angeles County’s vastly diverse population.
I join the team in order to assist growing our membership and awareness of the benefits of being an LA County Medical Association member.
I enjoy basketball, graphic design, music production, and spending quality with my 4 year old twins sons.
Contact LACMA’s Government Affairs department if you have questions about what LACMA is doing locally, in Sacramento, and in Washington D.C., or if would like additional information about your legislator or to learn more about CMA/LACMA’s legislative agenda. Also, contact Government Affairs if you would like information on the Public Policy Education Fund (PPEF) or would like to become a member and contribute to the Los Angeles County Political Action Committee (LACPAC).